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SERP Analysis

Part One draft

Disclaimer: I'm new to SEO and I will always be new to SEO. I do affiliate SEO as a hobby. Hopefully, you might learn some things in here.
This series of articles are a work in progress, and will probably never be finished, since I'll keep updating it while I learn new stuff.
Last updated on 2019-11-06.

What is SERP analysis?

SERP stands for Search Engine Results Page. So for me, doing SERP analysis consist of different activities.

  • Looking at the actual search engine results page
  • Looking at the pages ranking on the SERP
  • Looking at the sites ranking on the SERP
  • Looking at the images ranking for that SERP
  • Plus some more that we'll discuss.

What is the purpose of doing SERP analysis?

The purpose of all that of course, is so that we have enough insight to create a strategy with tactics to outrank those in the SERP, and keep our position as long as possible.

Medium, Small then Big

Of course ranking for a single keyword makes no sense, so we have to do three types of SERP analysis. For a single keyword, for a group of keywords and for a topic.

For example, you might do analysis on how to rank for a mid volume keyword and then for a group of related long tail keywords, and finally plan to rank for a high volume keyword in the long run.

What I'll share

The plan is to share different parts of the process I follow to do my SERP analysis, and keep it updated since I'll probably improve and learn new things every week.

I'll share it in a way that much of the process is possible with my FREE scripts and SEO Chrome extension, some details on the implementation (tools, code) might be left to my Patreons tho.

Things we'll do

Some of the things we'll do for the SERP analysis are.

  • Understanding what data we need
  • Gathering that data
  • Doing simple math and statistics on that data
  • Doing simple NLP/ML with the data
  • Creating a new page or pages
  • Optimizing those pages
  • Optimizing again those pages after waiting for a bit

This will cover technical SEO, On Page SEO, scripts, tools and everything except links, unless the links come from our own sites or organically.

Here is part II: Getting keyword data.